An increasing habit of reading amongst consumers alongside rising aversion towards antibiotics and steroid-containing Rx medications encouraged consumers to self-medicate, especially to treat body pain, digestive abnormalities and cough, cold and allergy. The high birth rate and young age demographic of the country also serve as a primary reason for high growth across several areas of consumer healthcare. Euromonitor International’s Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 …
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