In 2012 consumer health witnessed continued strong growth, as awareness of OTC medication increased substantially amongst urban consumers. Aggressive marketing and promotional activities by various companies via television, electronic and traditional print media helped to increase awareness of these products amongst consumers. Euromonitor International’s Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change. Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric …
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