Throughout the review period, public service campaigns launched by the Ministry of Health and its associated agencies combined with those of consumer health industry groups, NGOs and social marketing organisations (SMOs), among others, boosted consumer awareness of the importance of consumer health products. This increased consumer awareness combined with more moderate unit price increase to result in strong current value growth in consumer health through the review period. Euromonitor International’s Consumer Health in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, …
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