Consumer health recorded strong current value growth in 2012, as regulatory agencies are gradually winning the war against counterfeit and adulterated drugs. Growth was also boosted by rising disposable incomes, which enabled consumers to trade up from fake and adulterated drugs to products approved by the regulatory agencies. Furthermore, population growth and poor preventive health measures in most urban and rural areas of the country also spurred growth, with many consumers seeking advice… Euromonitor International’s Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest …
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