As of mid-2013, the insurance sector of Malaysia continues to appear unexciting relative to others in South East Asia. By most metrics, it is growing at single-digit rates. In the non-life segment, a fragmented competitive landscape has, in the past, resulted in brutal price competition which, in turn, has served to constrain the development of non-life penetration. In the life segment, a fairly large number of multinational players that are quite evenly matched in terms of their overall strengths have also contained pricing power. There has been significant deal-making in the non-life segment and – with AIA’s October 2012 purchase …
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