Although the local economy did not perform well in 2012, the consumer health market in Taiwan continued the stable growth. Because of health concerns, consumers are seeking vitamins and dietary supplements to ward off ailments and maintain their health. In addition, due to the soft economic performance, consumers, especially those who work for a living, tend to self-medicate with OTC drugs for minor discomforts instead of taking leave to seek medical advice. As a result, the consumer health… Euromonitor International’s Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national …
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