Sales of consumer health products grew at a slower pace in 2012 than the average seen over the review period. A key factor behind slower growth was stricter control by the Ecuadorian Government over advertising for consumer health products. Additional increases in unit price in 2012 and the Government’s efforts to provide better public health services (and thereby limiting self-medication) saw a slight slowing in Ecuadorians’ consumption of retail consumer health products. Euromonitor International’s Consumer Health in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail …
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