The year 2012 witnessed the continued increase in health awareness among Indonesian consumers, which led to a growing preference for health and wellness packaged food. Consumers, especially middle- to upper-income urban dwellers, became more exposed to health issues, which were frequently covered in the mass media and hence became more willing to pay higher prices for healthier products. The higher price increases of many health and wellness products in 2012 in comparison to 2011 as an… Euromonitor International’s Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different …
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